Merchandise Equality

It’s been awhile since my last post, I apologize. I’ve been sitting on this post for a while. Partly because I haven’t wanted to step on any toes of the voices already out there. I also wasn’t sure that I had the right words to say at the time, and finally because I think this is a topic that can’t just go away. This is something that we need to keep talking about, and working together to find a solution.

Geek culture is filled with strong women. We see them in movies, cartoons, comic books, and TV shows, yet we don’t see a lot of them in toys. Some “insiders” say it’s because geek culture is male dominated, and that this male dominated culture only won’t pay for products with these strong female characters. But are those people wrong?

Since starting this blog, I’ve seen a few instances that show these “insiders” may in fact be wrong. People lost their minds when the Guardians of the Galaxy merchandise starting hitting the shelves. Not only were Gamora figures scarce, but companies who bought the merchandising license from Marvel/Disney removed Gamora from all packaging and clothing. When Star Wars Rebels toys started hitting the shelves, Sabine Wren and Hera figures were no where to be found. Even Avengers: Age of Ultron came under fire for their lack of Black Widow and Scarlett Witch merchandise. There was even more hot water when Black Widow was replaced by Iron Man on a toy thats literal concept came from a scene in the movie.

So what can we do? It’s simple. We have to stop talking with only our keyboards and our smart phones. We also need to start talking with our money. When you see merchandise with these strong female characters, buy it and share the purchase on your social media pages. Don’t only look in big box stores, search your local comic book store, or even the parent company’s online store. Show these companies that you really want these figures, don’t just tell them.

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One thought on “Merchandise Equality

  1. Funny to read this today – my local toy shop finally stocked a Sabine Wren figure. I pointed it out to my daughter and she begged me to buy it. So I did, and shared on social media as you said. I like to get free stuff as much as the next blogger, but I need to put my money where my mouth is and buy this stuff too.

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